The Lego Provider History

The Lego Provider History

The Seglar company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He had trouble to make payments in the depths of the Great Depression, but the miniature prototypes he had made of items like ironing planks and ladders had superb potential seeing that children’s toys. He named the organization Profano after two Danish text, leg and godt, which means “play very well. ”

In 1958, he made the iconic seglar brick with tubes inside that means it is interlock to lego pieces. This cutting edge innovation changed distinguishly the company and allowed this to develop at an astonishing pace.

By 1960s, Seglar had expanded its world-wide reach and began manufacturing toys within license in North America through an arrangement with luggage maker Samsonite. The organization also commenced selling lies with all the items required to build a particular model, and introduced dedicated themes which includes Space (with astronaut minifigures), Castle, Town (later has been renowned Lego City), and FabuLand.

In the early 1970s, Lego required a dramatic step forward using its introduction of Lego information that possessed movable arms and legs. The company as well began applying more cheap and bringing out larger prevents for younger children, a range called Duplo. In the 1980s, Lego’s sales grew at an extraordinary rate of ten percent annually, despite overall model industry revenue growth reducing.

Today, Lego is a significant global firm with revenues of above $5. almost 8 billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. However it still feels less just like a ruthlessly industrial giant plus more like an classic family friend.

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